The GameZone is our digital playground and dedicated to different formats – from indie games and virtual reality installations to game jams, hackathons and GameZone Talks. The GameZone has established itself as a particularly dynamic area at the ITFS. Since GameZone was first held in 2013 until today, the number of visitors has risen from 500 in the beginning to around 16,000. In recent years, the GameZone has mainly taken place in the Kunstgebäude, with other venues including the Kunstmuseum, Breuninger and the Jugendhaus Mitte.
The unique selling point of the GameZone is the combination of animation and games and the associated strong visual and aesthetic orientation of the games on offer. In addition, GameZone addresses content-related and qualitative aspects of interactive applications in the context of social and cultural effects and possibilities like no other comparable event.