VR, AI and Blockchain – New Business Models for Animation

Prior to presenting the Trickstar Professional Awards on Friday, May 3rd, this year and for the first time, the ITFS will host an event on the topics of VR, AI, and Blockchain directed at representatives of the film, animation and games industry. During this afternoon, enterprises, start-ups, and projects from Baden-Württemberg, Germany, and other European countries specifically working on AI and Blockchain projects and providing important ideas to the creative industry in Baden Württemberg – especially within the animation, VFX, and games economy – present themselves.At the moment, the sector is still facing great uncertainty with regard to employing AI and Blockchain in the context of animation and games, yet the benefits – especially in relation to big film data banks, online platforms, and digital channels of distribution – are obvious: a targeted scaling and focusing in the distribution of works becomes possible, all parties involved benefit from enhanced security, increased transparency, and a fair profit participation. With the help of artificial intelligence, an evaluation of whether and in which target group a film could garner success can be already made during the process of production, which enables creative people to tell more inventive, daring, and innovative stories knowing that they will have an effect on their audience. At the same time, the technology provides possibilities to distribute and finance formats with more independence from the streaming giants.New narratives and business models have already evolved in the Virtual Reality sector and they are continuously developed further. As part of the conference, we introduce the VR multiplayer project that already has more than 204 location-based units in 19 countries on 6 continents and creates new immersive, interactive possibilities of gaming in cinemas and shoppings malls.