What’s Left? The Critic of Digital Life in Hyper-Digital Music Video

How to deal with digitalization? Several aesthetic developments have emerged over the past few years in the laboratory called music video. Videos show tendencies to avoid the look of the digital by going analog and retro, or, just the opposite, they are stressing the fact of digital artificiality, exposing and over-affirming it by being hyper-digital. Hyper-digital music videos have not only shown and praised the potential and power of the digital, but they have shown how the digital infects ourlives, our conditions of living, our identity, making the digital and its effects on our lives the main subject itself.

Catchin’ the Vibe (Catchin’ the Vibe )

Regie Director: Tuomas Vauhkonen, Jeremias Nieminen / Finnland / 2013 / 00:03:43 min. / Weltvertrieb World Sales: Stones Throw Records LLC

Colony Collapse (Colony Collapse)

Regie Director: Astu Prasidya aka Tooliq / Spanien / 2012 / 00:04:57 min. / Produktion Production: Pomp & Clout for Domino Records, Urban Outfitters / Weltvertrieb World Sales: POST WORLD IN.

La Vie Est Belle (Life Is Beautiful )

Regie Director: Alan Del Rio Ortiz / Frankreich / 2013 / 00:04:41 min. / Produktion Production: Pomp & Clout for Domino Records, Urban Outfitters / Verleih Distribution: