Lecture: A New Playbook for Original IP

Nicholas Cabana, co-founder of Claynosaurz & HEEBOO, explores how new internet technologies are reshaping how original IP can be created, financed, and owned by creators themselves. Using the transmedia brand Claynosaurz as a case study, Cabana explains how digital collectibles, community-driven development, and direct fan engagement can offer an alternative to traditional studio and broadcaster models.
As media consumption becomes increasingly non-linear, audiences discover stories across social platforms, games, live events, and streaming services simultaneously. It doesn’t have to start with a movie or a show. Claynosaurz was built for this reality: growing from short-form social content into an expanding million dollar IP ecosystem spanning animation, games, experiences, collectibles, and products.
This session offers a practical look at how creators can build audiences early, experiment with new financing models, and design franchises that grow alongside their communities.