Lecture: A New Playbook for Original IP

Media consumption is becoming increasingly non-linear, with audiences now discovering stories simultaneously via social platforms, games, live events and streaming services. Nicholas Cabana, co-founder of Claynosaurz & HEEBOO, explores how this is changing the way creators can manage their own original IPs and explains how digital collectibles, community-driven development and direct fan engagement can offer an alternative to traditional studio and broadcast models. This session offers a practical look at how creators can build audiences early, experiment with new financing models, and design franchises that grow alongside their communities.