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SWR X LAB – The New Innovation Lab of SWR
7. May, 10:00 - 11:30
SWR X Lab is the new innovation lab of Südwestrundfunk and develops digital and innovative formats, products and services together with editorial teams. SWR wants to reach new users in the digital world, which is helped by the user-centred methods applied in the X Lab.
Current projects such as a “Tatort” gaming app are presented at ITFS along with the digital Festival experience. The digital Festival experience in particular can be used as an example of how we approach our challenges.
With a mixture of Design Thinking and Design Sprint, we have been able to understand the needs of our potential users and develop a solution that helps them to get that Festival feeling at home.
A Q&A session will also take place.